The card for Hello World Communications isn’t great. Lots of info, a clashing colour scheme, and the dented Golden Spiral which seems a bit out of left field. But the real WTF moment comes when we flip the card and see the juxtaposition of the Tensometer.

Novelties aside, why would a film and video production company need a stress test on the back of their card? So random. I’m sorry, but “you kept it, didn’t you” isn’t exactly a breakthrough strategy. I’m open to creativity for card backs — perhaps this would have worked if they moved me in the direction of “Stress-Free Communications” or “Production without the Tension.” Opportunity lost, it seems.

Tagged: sucky, two-sided
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