The Wild Blue

Posted 13 Jul 2009, 20:28 by Prescott

I’m glad that I wasn’t around for this apparent trend in card design.

Blue Cards

This mind-bending experience of a card appears to be some kind of metallic ink varnish laid on in a haphazard pattern to resemble that brushed metal finish that some metalworkers like to do. I really don’t know how to describe it.

Naturally, it’s wildly inappropriate for most purposes. In both cases here, the type is difficult to read and this fancy finish doesn’t add to or highlight the offering of the business. Further points reduced for the use of thermography and christmas-card lettering on the Garden City Roofing card.

tagged Tagged: sucky, vintage
Comments 2 Comments »


2 Comments

  1. Blue Tuesdays | Chronolect
    14 Jul 2009, 00:44

    [...] in which we live. (Our world is darkened otherwise by the industrial blue of leadership functions, networking, thing-fetishizing, and so on.) What pretty names, he thought. Indigo, sugar, ginger, cotton. The [...]

  2. kirsten
    23 Aug 2009, 00:58

    while the typography is bad, I think the finish is supposed to replicate galvanisation – which is a common material for roofing/guttering (card 1) and trailers (card 2).

    They would have been better served by having REAL galvanised cards (which have been done).

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