When walking on the streets of New York, I am handed a variety of promotional and advertising crap. Flyers, coupons, free samples are all common. But the other day I actually accepted the hand-to-hand transfer because I could see from afar that it was, in fact, a business card being slung my way. The card: [...]

// a tale of clever, sucky, too clever
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I love how anything associate with fashion thinks they are immune from the principles of design. Just use Helvetica Neue Ultra Light and suddenly it becomes chic, right? Yea, not quite. Here are the cards for selve, a custom footwear company. I am featuring these firstly for their cheeky strapline, “Munich, London, and now Red [...]

// a tale of sucky, two-sided
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