The card from Anthem seems rather straightforward. It’s white, with black text. All good. I questioned why the back was nothing but an exclamation mark, and the folks from Anthem couldn’t give a solid answer. But they did show me a clever use of the cards, taking the exclamation mark as a sort of manga-style [...]
// a tale of agency cards, two-sided
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The cards belonging to the in-house team at Campbell’s Soup aren’t terribly thrilling. A logo, lots of white space, the bare necessities. But I found it rather cute that they have a product photo on the back. Look at that jar, all bold and solitary. Good stuff. That is all.
// a tale of agency cards, two-sided
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3D cards are a touchy subject — they can be clever, and they can easily go to far. I like this card from TAM Cargo, because it folds flat to serve as a conventional card. That way, if you have no patience to carry around a miniature shipping box in your wallet, you don’t have [...]
I was once scolded for producing a name-only card, where the recipient would have to Google my name in order to learn anything about me. Well, that effort seems frivolous compared to the challenge of assembling a puzzle to get a hold of the card. I learned my lesson: people don’t want to exert effort [...]
// a tale of too clever
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Like many Americans, I have a strange relationship with my accountant. She knows more about my family than we’d like to admit, and we are at her mercy to decipher the ever-changing hieroglyphs known as the Tax Code. Her first card is actually rather eye-catching — a $20 bill — to indicate that we get money [...]
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