I was once scolded for producing a name-only card, where the recipient would have to Google my name in order to learn anything about me. Well, that effort seems frivolous compared to the challenge of assembling a puzzle to get a hold of the card.

I learned my lesson: people don’t want to exert effort when they receive your business card. Clearly, that lesson has yet to be learned here. The cards for Giuseppe Profilio are packaged in individual bags, which, if you ask me, seems wasteful.

Tagged: too clever
Comments Off