// 15 October 2010, 07:59
I don’t often feature an entire stationery suite, but this project was submitted by reader Martin Marusinec, and deserved a profile. Here, the identity materials for Touch Branding all follow the design scheme of a blood bank — making use of translucent envelopes and sticker labels. Full marks for consistency and use of typography, but isn’t [...]
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// 13 October 2010, 09:53
OOS is an architecture and urban planning firm. Here, the cards, are stacked up in a convenient tear-off pad with perforated edges. Convenient, but overall I reckon this is lacking in design savvy. Is it so super-critical to have all the cards bound together? We’ve been doing fine with individual cards, handed out singly. No?
// a tale of agency cards
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// 07 October 2010, 13:03
The other day, I had the pleasure to meet Jan Šabach, a nice young man from originally from The Czech Republic. His card is pretty clever, designed to mimic the old-school rulers commonplace in graphic design studios. Many younger designers who work primarily with digital tools may not appreciate the type-size and leading guage on [...]
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// 04 October 2010, 17:36
Today is a simple, effect, clean example of a one-colour business card. The Ciné Institute has a sharp design sense, maintained in part by Alana Salcer. The back is somewhat unremarkable, but let this be a lesson, people, a one-colour card isn’t a death sentence. Use the card colour, use some shades, use floods. Make [...]
// a tale of agency cards, clever, two-sided
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// 28 September 2010, 17:38
I have previously seen business cards produced especially for events. Conferences are common, but also for school trips, grad school semesters, etc. However, I don’t usually see this level of micro-customisation as in the case for Monica Marcil‘s “receipt” card which she produced for last week’s AIGA/NY Breakfast Club. Check out how she weaves her [...]
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// 14 August 2010, 11:07
I’m a fan on Studio on Fire, and they’ve helped me print some cards in the past. This is one of their self-promotional cards, illustrating, in this case, how they can die-cut into strange shapes, apply type in a circle, and press blind patterns. All very cool. Even though I smirked at this, I’m still [...]
// a tale of agency cards, letterpress, too clever, two-sided
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// 04 July 2010, 13:23
Freelance graphic designer/art director PIM has a clever idea for how to prime the referral machine — have you business card multiply itself. A perforated line helps ripability. Pretty self-explanatory, but with directions. Never hurts to walk people through a supposedly understood procedure. The only problem I can spot — PIM is a stupid name. [...]
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// 20 June 2010, 19:11
The card from Anthem seems rather straightforward. It’s white, with black text. All good. I questioned why the back was nothing but an exclamation mark, and the folks from Anthem couldn’t give a solid answer. But they did show me a clever use of the cards, taking the exclamation mark as a sort of manga-style [...]
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// 17 June 2010, 21:46
The cards belonging to the in-house team at Campbell’s Soup aren’t terribly thrilling. A logo, lots of white space, the bare necessities. But I found it rather cute that they have a product photo on the back. Look at that jar, all bold and solitary. Good stuff. That is all.
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// 30 May 2010, 08:02
Last month, I collected my weight in business cards at the FUSE Conference in Chicago. Many of them were dull corporate nonsense, but the gold medal of exceptional cards went to the boys from Brooklyn-based Chapps Malina. The card is black, made of some strange sort of suede-like, rubber-like finish. The text on the front [...]
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// 29 May 2010, 10:41
If you have ‘wood’ in your name, it’s a great excuse to have a card made of wood. Actually, this particular material would make for a nice card for anyone. I enjoy it. Cardsofwood.com, if you’re interested.
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// 04 April 2010, 20:25
I rather like the simplicity of this card. Clean, to the point, decent typography in the logo. The point of interest is clearly in how the embossed logo is also shaded, to exaggerate the 3D effect. Makes the otherwise dull sphere in the logo seem unique. And the back, with its awkward strapline. Typical marketing. [...]
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// 30 March 2010, 10:10
A few weeks ago I met the folks from Carrot Creative in Brooklyn. The team has a little scheme going wherein they create avatars in the same style. And then they plaster all the social networks and whatnot with the same avatar, thus creating and reinforcing a sort of brand icon. You know how it [...]
// a tale of agency cards, two-sided
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// 23 March 2010, 17:21
This design for a dog tag-style card was sent in by Christofer Johnson of Luice Design. Copyright issues aside, I think the US Army eagle crest makes an appropriate edition for these. The tags are laser etched and die cut, on stainless steel. Corners are rounded so as to avoid the slicing of fingers!
// a tale of 3D, agency cards, clever
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// 09 March 2010, 09:26
Here is the card for Cunning, a hard-to-define agency based in London and New York. The funny thing about Cunning is that they don’t have a standard brand identity or logo. It ever changes with the next block. This card is obviously from my pal Izzie Zahorian, who actually no longer works there. But as [...]
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