David Airey, world-renowned consultant and designer, has published on his blog examples of his first business card. In this case, he’s embodying the mantra I very much follow, which is that progress is the ability to look back at yourself and ask “what the hell was I thinking?”. I don’t actually think this card is [...]
// a tale of agency cards, clever, sucky
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I’m mad that CBS News didn’t call me.
// a tale of sucky
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I think we can all agree that the first rule of business cards is that the name of the business should be totally unambiguous. World Wide or World Wise? Or are we secretly implying that we are wise, but only as a secret attribute. This is a strange card indeed. Check out all the annotations [...]
// a tale of sucky
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Here’s an early card for Google’s Co-Founder Larry Page. Looks like a homemade job, evidence in those perforated edges and the bleeding ink that comes about from uncoated paper through a late-90s inkjet. At the time, they didn’t have the budget, so I’m going to assume that Larry has a better card these days. Also, [...]
// a tale of sucky
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The other day, on Twitter, I remarked that H&R Block is one of my all-time favourite logos. It’s just a green square, which is the beauty of it. These thoughts were picked up by Darla Tierney, one of their social media mavens, who proceeded to not only thank me for the compliment, but to send [...]
// a tale of sucky
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Like many Americans, I have a strange relationship with my accountant. She knows more about my family than we’d like to admit, and we are at her mercy to decipher the ever-changing hieroglyphs known as the Tax Code. Her first card is actually rather eye-catching — a $20 bill — to indicate that we get money [...]
An electronics engineer whose business card is not only an actual circuit board, but it’s a USB thumb drive. Useful, yet bulky. I’m afraid this isn’t the first one of these I’ve seen, and thus, I’m not terribly impressed. Bold, though, because this has to cost a pretty penny.
// a tale of 3D, sucky
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Hurry, only two days left to submit your card for the Worst Business Card in Portland content »
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You’d think that the staff at the Staples Copy & Print Shop would have better cards! I mean, they are in the biz, are they not? Both cards pictured are plagued with bad typography, colour inconsistency, bizarre thermography patterns, and pathetically thin card stock that feels entirely wimpy in hand. Also, two people from the [...]
// a tale of sucky
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East of eighth is a restaurant on 23rd St., just east of 8th Ave., in New York City. Good food, bad card. The photo doesn’t tell the entire story (in part because my camera sucks) but the entire card is printed with thermography! Ouch. Not a fan of the typography, either.
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When walking on the streets of New York, I am handed a variety of promotional and advertising crap. Flyers, coupons, free samples are all common. But the other day I actually accepted the hand-to-hand transfer because I could see from afar that it was, in fact, a business card being slung my way. The card: [...]
// a tale of clever, sucky, too clever
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I love how anything associate with fashion thinks they are immune from the principles of design. Just use Helvetica Neue Ultra Light and suddenly it becomes chic, right? Yea, not quite. Here are the cards for selve, a custom footwear company. I am featuring these firstly for their cheeky strapline, “Munich, London, and now Red [...]
Junior is a website “celebrating life at the bottom” [of the advertising profession]. The card is playful, but loses points for being out of register on the front. I guess they’re still learning the ropes of print production…
// a tale of sucky, two-sided
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Please tell me I am not the only one who feels a burning, infernal hatred for those blasted stick-of-gum half-cards that are all the rage the days. Moo.com has made them popular among the internet-savvy new media set, much to my chagrin. The backs are customisable, which is nice. But you don’t need a fancy [...]
// a tale of sucky
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A navy blue felt card with gold foil stamping could be appropriate for some sorts of businesses, but I don’t think anything so lusty is warranted for a restaurant. Bad type and layout make it unwarranted for pretty much anything, though. Close-up of the craziness.
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