Business card and identity design for Open Communities, a group that consults on matters of diversity, integration, and community love. Here, the design is kept relatively straightforward, as it was a first run in part of a larger branding and marketing effort. The ring icon is used to create a brand pattern on the reverse [...]
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I’m a fan on Studio on Fire, and they’ve helped me print some cards in the past. This is one of their self-promotional cards, illustrating, in this case, how they can die-cut into strange shapes, apply type in a circle, and press blind patterns. All very cool. Even though I smirked at this, I’m still [...]
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For Synergy Showroom, a fashion showroom in New York, I designed a card that is custom duplex, with two colours of Neenah Classic Crest (Solar White and Antique Grey). The crappy photos don’t show, the but grey logo side is metallic foil stamp of black, and the white side is simply offset. Against one another, [...]
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Freelance graphic designer/art director PIM has a clever idea for how to prime the referral machine — have you business card multiply itself. A perforated line helps ripability. Pretty self-explanatory, but with directions. Never hurts to walk people through a supposedly understood procedure. The only problem I can spot — PIM is a stupid name. [...]
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The card from Anthem seems rather straightforward. It’s white, with black text. All good. I questioned why the back was nothing but an exclamation mark, and the folks from Anthem couldn’t give a solid answer. But they did show me a clever use of the cards, taking the exclamation mark as a sort of manga-style [...]
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The cards belonging to the in-house team at Campbell’s Soup aren’t terribly thrilling. A logo, lots of white space, the bare necessities. But I found it rather cute that they have a product photo on the back. Look at that jar, all bold and solitary. Good stuff. That is all.
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I enjoy the logo and typography for L’Arte del Gelato, a small gelato shop in New York’s Greenwich Village. I cannot, however, endorse their choice of card size, which is nothing like a business card, but instead some almost-square contraption.
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Last month, I collected my weight in business cards at the FUSE Conference in Chicago. Many of them were dull corporate nonsense, but the gold medal of exceptional cards went to the boys from Brooklyn-based Chapps Malina. The card is black, made of some strange sort of suede-like, rubber-like finish. The text on the front [...]
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If you have ‘wood’ in your name, it’s a great excuse to have a card made of wood. Actually, this particular material would make for a nice card for anyone. I enjoy it. Cardsofwood.com, if you’re interested.
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I rather like the simplicity of this card. Clean, to the point, decent typography in the logo. The point of interest is clearly in how the embossed logo is also shaded, to exaggerate the 3D effect. Makes the otherwise dull sphere in the logo seem unique. And the back, with its awkward strapline. Typical marketing. [...]
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A few weeks ago I met the folks from Carrot Creative in Brooklyn. The team has a little scheme going wherein they create avatars in the same style. And then they plaster all the social networks and whatnot with the same avatar, thus creating and reinforcing a sort of brand icon. You know how it [...]
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The card for business consultant Charles Lumpkin revisits a number of trends we’ve spotted on the site: big names, face cards, and plastic. Cool little scratch-off field on the reverse. So what do we think? Are plastic cards to sterile to make a personal connection, or are we finally in the future?
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If you’re a letterpress shop, you’d better have a sharp card. The above image is so very lightly pressed onto the card that you can barely feel it. The lines are extremely fine, some maybe as fine as 1/8″ pt. And the image doesn’t leave an impression the reverse side. The reverse side isn’t much [...]
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Recently, I met Kyle, a fine young man from Sterling Brands. I admired his card, with its two-colour engraving, most especially apparent in the company’s logo. And then I flipped the card and remarked on the simple cleverness on the reverse. Where the reverse side of an engraved card is usually not suitable for full [...]
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