The cards belonging to the in-house team at Campbell’s Soup aren’t terribly thrilling. A logo, lots of white space, the bare necessities. But I found it rather cute that they have a product photo on the back. Look at that jar, all bold and solitary. Good stuff. That is all.
// a tale of agency cards, two-sided
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I enjoy the logo and typography for L’Arte del Gelato, a small gelato shop in New York’s Greenwich Village. I cannot, however, endorse their choice of card size, which is nothing like a business card, but instead some almost-square contraption.
// a tale of too clever, two-sided
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Last month, I collected my weight in business cards at the FUSE Conference in Chicago. Many of them were dull corporate nonsense, but the gold medal of exceptional cards went to the boys from Brooklyn-based Chapps Malina. The card is black, made of some strange sort of suede-like, rubber-like finish. The text on the front [...]
// a tale of agency cards, clever, letterpress, two-sided
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If you have ‘wood’ in your name, it’s a great excuse to have a card made of wood. Actually, this particular material would make for a nice card for anyone. I enjoy it. Cardsofwood.com, if you’re interested.
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I rather like the simplicity of this card. Clean, to the point, decent typography in the logo. The point of interest is clearly in how the embossed logo is also shaded, to exaggerate the 3D effect. Makes the otherwise dull sphere in the logo seem unique. And the back, with its awkward strapline. Typical marketing. [...]
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A few weeks ago I met the folks from Carrot Creative in Brooklyn. The team has a little scheme going wherein they create avatars in the same style. And then they plaster all the social networks and whatnot with the same avatar, thus creating and reinforcing a sort of brand icon. You know how it [...]
// a tale of agency cards, two-sided
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The card for business consultant Charles Lumpkin revisits a number of trends we’ve spotted on the site: big names, face cards, and plastic. Cool little scratch-off field on the reverse. So what do we think? Are plastic cards to sterile to make a personal connection, or are we finally in the future?
// a tale of two-sided
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If you’re a letterpress shop, you’d better have a sharp card. The above image is so very lightly pressed onto the card that you can barely feel it. The lines are extremely fine, some maybe as fine as 1/8″ pt. And the image doesn’t leave an impression the reverse side. The reverse side isn’t much [...]
// a tale of letterpress, two-sided
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Recently, I met Kyle, a fine young man from Sterling Brands. I admired his card, with its two-colour engraving, most especially apparent in the company’s logo. And then I flipped the card and remarked on the simple cleverness on the reverse. Where the reverse side of an engraved card is usually not suitable for full [...]
// a tale of agency cards, clever, two-sided
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I love how anything associate with fashion thinks they are immune from the principles of design. Just use Helvetica Neue Ultra Light and suddenly it becomes chic, right? Yea, not quite. Here are the cards for selve, a custom footwear company. I am featuring these firstly for their cheeky strapline, “Munich, London, and now Red [...]
Digging the simple-yet-clever cards for Bumble & Bumble. On the front, a series of B&B patterns is laid in some kind of dull varnish over an uncoated stock. It’s a cool effect, although I don’t know exactly how this was produced. The reverse side varies, with different colours and expressions. Very sharp.
Junior is a website “celebrating life at the bottom” [of the advertising profession]. The card is playful, but loses points for being out of register on the front. I guess they’re still learning the ropes of print production…
// a tale of sucky, two-sided
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While children, and other creepy watchers of Nickelodeon, don’t usually handle business cards, I thought it was worth highlighting that they have a pretty fun card. I enjoy how the artwork spreads from the front to the back. (an indicator of how the cards were printed, methinks) The type could be better, I feel. It’s [...]
Jordan T. Farkas is, apparently, an Art Director. Don’t tell anyone, but he’s also Batman.
// a tale of agency cards, sucky, two-sided
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